Helping the NHS share the knowledge.

Client: NHS
Scope: CAMPAIGN IDENTITY, MARKETING, DIGITAL

Our task:

To breathe new life into the NHS ‘DO Organisational Development’ campaign identity, which encourages staff to share knowledge and information on best practise.

Our approach:

We pimped up the identity by re-imagining how the characters ‘showed up’ in both the logo and accompanying collateral and redesigned them to be more engaging and interactive. Simple, down-to-earth messaging focussed on collaboration and how the DOOD initiative could help staff day-to-day.

Result:

The new identity gave a much needed boost to staff engagement, improving uptake and fostering a much-needed supportive community for NHS staff.