A fruity twist for a global icon.

Client: GREENALL’S
Scope: PACKAGING, POS, MARKETING, DIGITAL

Our task:

To introduce new Blueberry and Wild Berry flavoured variants to the Greenall’s portfolio with stretch to enable new additions over time.

Our approach:

Appraising the existing architecture, we were able to use the space to meld new flavours seamlessly into the range through the use of botanical illustrations. These combined with a deep, yet natural colour palette were used to enhance the real juice flavours of each infusion.

Getting Social:

The re-invigorated designs tied in with a social campaign based on showcasing craftsmanship and bold flavour.

Result:

“Launched in the UK in May 2019, the new Blueberry gin has proven a huge success, securing UK listings in Tesco, Sainsbury’s & Co-op and will launch in South Africa, USA and Denmark. The design direction for Blueberry has led to a redesign for the already hugely successful Wild Berry Pink Gin.”

Rob Curteis, Global Marketing Director – Gins