Scope: BRAND DEVELOPMENT, PACKAGING, MARKETING, POS, DIGITAL
To create a bold new look for Greenall’s ready-to-drink cans, boosting the appeal to festival goers and on-shelf stand-out, without alienating Greenall’s existing customer base.
We re-appraised the Greenall’s identity to develop a bold typographic look that complimented the vibrant flavours of each variant and consumers changing-attitudes to Gin. We partnered with can specialists, Brand Imaging Solutions on repro to ensure range consistency across packaging and POS in multiple territories.
“Our new look cans provide stunning stand out on-shelf whilst the bright colours also reflect the vibrant taste of our flavoured gin and tonics.”