Creating standout from the RTD crowd.

Client: GREENALL’S
Scope: BRAND DEVELOPMENT, PACKAGING, MARKETING, POS, DIGITAL

Our task:

To create a bold new look for Greenall’s ready-to-drink cans, boosting the appeal to festival goers and on-shelf stand-out, without alienating Greenall’s existing customer base.

Our approach:

We re-appraised the Greenall’s identity to develop a bold typographic look that complimented the vibrant flavours of each variant and consumers changing-attitudes to Gin. We partnered with can specialists, Brand Imaging Solutions on repro to ensure range consistency across packaging and POS in multiple territories.
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Result:

“Our new look cans provide stunning stand out on-shelf whilst the bright colours also reflect the vibrant taste of our flavoured gin and tonics.”

Rob Curteis, Global Marketing Director – Gins.