SCOPE: BRAND DEVELOPMENT, PACKAGING, POS, MARKETING, DIGITAL
To expand the Opihr portfolio by creating an exciting collection of three regional editions; European, Arabian and Far East. The individuality of each territory was brought to life, whilst maintaining a strong synergy with the mother-brand.
Drawing on the ancient spice route as inspiration, we developed the story and special nature of each ‘expression’ to create the full suite of packaging elements and supporting content on Social Media. This included the introduction of subtle colours into the glass punts as well as map illustrations to bring the brand story to life.
“The regional editions launched at London Cocktail Week in October 2019 to wide acclaim. White Rabbit’s strategy ensured our key proposition and brand values were beautifully brought to life and appeals to premium gin drinkers looking to explore more nuanced, culinary-inspired flavours.”
Robert Milton, International Brand Director, Opihr Gin