Crafting a Yorkshire classic.

Client: OSSETT BREWERY
Scope: BRAND DEVELOPMENT, ILLUSTRATION, PACKAGING, POS, MERCHANDISE

Our task:

To refresh the branding for a traditional Yorkshire family brewery whilst staying true to their proud Yorkshire roots and ‘proper pint’ ethos.

Our approach:

To gain a deeper understanding, we hosted interviews for regular craft beer drinkers to define what Ossett really meant to people and how best to engage them. The result was a collection of hand-crafted, Yorkshire inspired, illustrations to reflect Ossett’s philosophy and a subtly evolved logo to modernise it without alienating the existing customer base. We also created brand guidelines to support the work that extended from packaging to merchandise items.

Result:

Ossett are currently expanding their brewery and continue to grow their pub estate, due to increased demand.