A design that’s ‘out of this world.’ 

Client: LANCHESTER WINES
Scope: PACKAGING, POS

A pair of cosmic Chilean wines meaning ‘another world’ and in need of a redesign to boost sales. World famous for its crystal clear skies, the Attacama desert is star gazing heaven and this area provided inspiration for the creative.
Stars and planets rush past in bronze foils used to catch the light around the centred Otra Tierra font. The typography was crafted to represent the Mapuche writing, from the indigenous people of Chile. It reinforces provenance and its uniqueness helps the wines stand out in the on-trade.
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