Natural goodness, inside and out.

Client: C&D FOODS
Scope: BRAND CREATION, PACKAGING, MARKETING, POS

Our task:

To create an exclusive pet food brand for Amazon’s UK market, following the success of their own brand offer in the US.

Our approach:

Using the products wholesome, fresh ingredients as inspiration, we created a premium look and feel with active, outdoor photography to capture healthy pets in their prime. Muted autumnal tones were used as the colour palette to enhance the natural feel of the range and appeal to pet owners who care about their pets from the inside out.

Result:

The brand has been well received by Amazon customers who give an average rating of 4.4 / 5 stars.