A kick-ass collab.

Client: RUDE MECHANICALS
Scope: BRAND STRATEGY, BRAND CREATION, PACKAGING, DIGITAL,
MARKETING

Our task:

To create an engaging craft beer brand to champion the unique, collaborative approach of the brewery – bringing together craftspeople from the world of wine and beer together.

Our approach:

We created a distinctive character for the brand – a donkey with a back-end that changes to represent each beer in the range. The rough collage style was used to reflect the unusual mash-up of brewing passion and wine expertise that combined to create each variant.

Result:

The brand has seen remarkable sales growth in Virgin Wines and is gaining traction in on-trade outlets across the UK.