Creating a true wildcard.

Client: BOUTINOT WINES
Scope: PACKAGING, POS

The second Showdown label in a series of playing card and poker inspired designs. This Malbec is not from Argentina but an unexpected region in California, and thus aptly named ‘The Bird’ after the nickname for the joker. Brought to life by a hand illustrated mating dance of the the North American Flicker bird, known as ‘the fencing duel’.
Everything from label shape, size and diamond texture substrate conveys the playing card theme and the bird’s colour palette matches the blueberry fruited tasting note.