Putting
Nam-chester on the map.

Client: VIETSHACK
Scope: ILLUSTRATION, GRAPHIC DESIGN

Our task:

To create a visual style for menus and printed collateral to support the opening of Vietshack’s new Ancoats restaurant.

Our approach:

As big Vietshack fans, we drew on the cool, laid back vibe of owners Leo and Nelson as inspiration for the creative. A series of illustrations were crafted to bring their personalities to the fore and  a combination of distressed edges and broken typography were used to reflect the street-food, casual dining experience.

Result:

The restaurant has been a huge success since its launch with people queuing out of the door to grab a table. It’s universally complimented on the overall experience in terms of vibe and food, gaining 4.5 / 5 stars on Trip Advisor.