New additions for an authentic Italian family.

Client: IPL
Scope: PACKAGING, POS

Villa Vincini needed a retail ready design solution that would bring synergy to the brand’s multiple varietals and various price points, whilst allowing for the introduction of more premium wines and improving performance against cross country category competition.
The hierarchy of messaging, colours, print finishes and label stock were carefully considered to help define each tier’s positioning and labels were crafted to ensure familiarity with previous designs to avoid alienating current consumers.