STRATEGY BRANDING | PACKAGING | ILLUSTRATION | PHOTOGRAPHY

THE OPPORTUNITY

To become the most exciting new Asian / Oriental brand on supermarkets shelves in 2017.

OUR APPROACH

Authentic Korean street food at home.

ACROSS THE GLOBE

Starting from a small street food van, through to gaining supermarket listings via ‘Dragons Den’ investor Peter Jones. Yogiyo has travelled from the shores of South Korea to UK flavour-seekers, looking to recreate their favourite Korean dishes with minimal effort in their own homes.

REAL INSPIRATION

We wanted to capture the romance of trying something new, something exciting and above all – something tasty. Bright exciting colours, clear impactful typography and delicious food photography were added to entice those wandering souls towards these delicious sauces!

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TRANSLATION

Through taking the brand to the next level, we saw the key challenge was to communicate the proposition to consumers quickly and clearly – making the most of our packaging. Consequently, we demonstrated how the brand would work over a variety of categories, each fulfilling different needs.

 THE RESULT

“White Rabbit have taken Yogiyo to the next destination on our culinary journey. With the help of their experienced creative direction we’ve managed to grow the brand and increase our listings.”

Ben Ansah, Marketing Director