Bringing Seoul food to the masses. 

Client: YOGIYO
Scope: BRANDING, PACKAGING, POS, DIGITAL, MARKETING

Our task:

To translate Yogiyo’s successful street-food proposition into a cross-category, retail brand, bringing Korean Cuisine to the mass market.

Our approach:

Following investment from Peter Jones on Dragon’s Den, we created a new positioning and identity for Yogiyo that would enable them to scale-up for the mass market.
As the first mainstream Korean brand, it was imperative that consumers could quickly understand what to do and what to expect as a final result, so messaging and visual language were key. Bright exciting colours, clear, impactful typography and delicious food photography were used to achieve impact.

Result:

“White Rabbit have taken Yogiyo to the next destination on our culinary journey. With the help of their experienced creative direction we’ve managed to grow the brand and increase our listings in the major supermarkets.”

Ben Ansah, Marketing Director – Yogiyo