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It’s surprising how many food or drink brands with a great product or NPD idea fail to get that listing. There are many variables that come into play here – existing relationships and range windows to name just a couple! But there are also definitely some critical things to…

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Our client Seven Tails has been attracting lots of attention at BRB in Berlin and the Athen’s Bar Show this month. Showcasing its newly launched ‘Black Fox Spiced’ spirit drink and cementing the brand as the leader in brandy innovation. A NPD designed and named by White Rabbit to…

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We know budgets are being squeezed as inflation continues to rise, so it’s more important than ever to avoid over spending whether it be on NPD, packaging, brand campaigns or activations.   White Rabbit’s Founder Sarah Senior has put together a few thoughts on how to minimise ‘scope creep’…

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We all know the adage; ‘Don’t judge a book by its cover’ but when it comes to packaging, the response it evokes can be the difference between a brand’s success and failure.   Whether sold online or on-shelf, packaging plays a vital role in signifying a brand’s worth to…

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Nov 1, 2022
Small but Mighty.

A brilliant new no-lo project for our great friends at Symposium Spirits, just in time for Christmas! With consumers seeking a healhier lifestyle, Merser Rum has launched a rum that has been distilled for a fuller flavour. Their ‘Merser Small Rum’ is so rich in character that only one…

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ASDA’s Nice drop range now has a prosecco, the perfect well priced fizz from Veneto. It’s the 11th in the range… A fact we are definitely celebrating with our client at IPL and proof that the range has been a huge hit with the retailer and consumers alike. It’s…

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