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Cure Singapore
Brand positioning / Packaging / Marketing
Refined, redefined
Identity creation for a visionary neighbourhood eatery.
Following an in-depth consultation with the team at Singapore-based, ‘Cure’, we developed the visual identity to reflect chef-owner, Andrew Walsh’s vision of a casual yet refined experience.
Inspired by Andrew’s philosophy of ‘stripping back to basics.’ We created an identity that was clean, modern and dynamic and rolled this out across all brand touch points including signage, menus and marketing collateral.

Since its launch Cure has gone from strength to strength winning numerous awards and establishing a reputation as one of the places to eat in Singapore.