Scope: CAMPAIGN IDENTITY, MARKETING, DIGITAL
To breathe new life into the NHS ‘DO Organisational Development’ campaign identity, which encourages staff to share knowledge and information on best practise.
We pimped up the identity by re-imagining how the characters ‘showed up’ in both the logo and accompanying collateral and redesigned them to be more engaging and interactive. Simple, down-to-earth messaging focussed on collaboration and how the DOOD initiative could help staff day-to-day.
The new identity gave a much needed boost to staff engagement, improving uptake and fostering a much-needed supportive community for NHS staff.