Scope: PACKAGING, POS, MARKETING, DIGITAL
To introduce new Blueberry and Wild Berry flavoured variants to the Greenall’s portfolio with stretch to enable new additions over time.
Appraising the existing architecture, we were able to use the space to meld new flavours seamlessly into the range through the use of botanical illustrations. These combined with a deep, yet natural colour palette were used to enhance the real juice flavours of each infusion.
The re-invigorated designs tied in with a social campaign based on showcasing craftsmanship and bold flavour.
“Launched in the UK in May 2019, the new Blueberry gin has proven a huge success, securing UK listings in Tesco, Sainsbury’s & Co-op and will launch in South Africa, USA and Denmark. The design direction for Blueberry has led to a redesign for the already hugely successful Wild Berry Pink Gin.”