Helping to create a healthier London.

Client: NHS

Our task:

To bring to life the NHS’ “Make Every Contact Count” campaign, encouraging NHS staff to engage with patients in London, at every opportunity, to help improve their health and well being.

Our approach:

It was important that the message of the campaign had cut-through to connect with a workforce that is already under immense pressure. We chose a tone of voice that felt supporting and encouraging and used graphics to communicate the message simply and clearly across printed and digital assets.


“Working with White Rabbit is an absolute pleasure. The team listens hard to your requirements. They research your subject area and respond with creativity and intelligence, adding value with their ideas. They are responsive, friendly and accommodating.”

Sarah Moore, Senior Communications Officer, NHS Employers