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NHS
Brand positioning / Naming / Packaging / Marketing
Creating a healthier London.
Campaign cut-through for healthy gains.
NHS
Brand positioning / Naming / Packaging / Marketing
Helping to create a healthier London.
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Working with the NHS, our task was to create a campaign for London NHS staff, encouraging them to improve patient health at every opportunity.
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The message behind ‘Make Every Contact Count’ had to cut-through the mass of other directives, to connect with a workforce already under immense pressure.
We chose a tone of voice that felt supportive and encouraging and used graphics to simplify the communication across printed and digital assets.
“Working with White Rabbit is an absolute pleasure. The team listens hard to your requirements. They research your subject area and respond with creativity and intelligence, adding value with their ideas. They are responsive, friendly and accommodating.”
Sarah Moore
Senior Communications Officer, NHS Employers