To refresh the branding for a traditional Yorkshire family brewery whilst staying true to their proud Yorkshire roots and ‘proper pint’ ethos.
To gain a deeper understanding, we hosted interviews for regular craft beer drinkers to define what Ossett really meant to people and how best to engage them. The result was a collection of hand-crafted, Yorkshire inspired, illustrations to reflect Ossett’s philosophy and a subtly evolved logo to modernise it without alienating the existing customer base. We also created brand guidelines to support the work that extended from packaging to merchandise items.
Ossett are currently expanding their brewery and continue to grow their pub estate, due to increased demand.