Re-position the Otra Tierra wine brand. We built on the brand name meaning ‘another world’, creating a label that stands out and intrigues customers.
OUR APPROACH
Journey to another world.
EXPLORATION
We started by exploring the rich history and culture of the region. Searching for a story that could connect the provenance of the wine with the brand name and ‘other world’ theme.
OTHER WORLDLY
Inspired by the ancient Mapuche tribes love of mythical creatures and bold graphic feel of Chilean poster art.
CRAZY VALPARAISO
The city where anything goes. They say a visit to vibrant Valparaíso is like entering a different universe. Full of colour, culture and chaos.
SPACE & TIME
World famous for it’s crystal clear skies, the arid Attacama desert is stargazing heaven. We imagined looking up into the night sky, dreaming of travelling to those far off places.
BRINGING IT TO LIFE
The final concept was chosen, typography was crafted, print finishes were specified and a display box was created to help stand out in the on-trade environment.
THE RESULT
“We found Otra Tierra one of the easiest projects to date, you ‘got’ what we wanted straight away and we’ve had great feedback from the whole sales team.”
– Emma Campbell – PR and Marketing Manager (Lanchester Wines)
