A kick-ass collab.
Client: RUDE MECHANICALS
Scope: BRAND STRATEGY, BRAND CREATION, PACKAGING, DIGITAL,
MARKETING
Our task:
To create an engaging craft beer brand to champion the unique, collaborative approach of the brewery – bringing together craftspeople from the world of wine and beer together.
Our approach:
We created a distinctive character for the brand – a donkey with a back-end that changes to represent each beer in the range. The rough collage style was used to reflect the unusual mash-up of brewing passion and wine expertise that combined to create each variant.
