WhiteRabbit_RabbitLogo_White
Oscar Mayer
Brand positioning / Naming / Packaging / Marketing
Changing the planet, plate by plate.
Short explanation goes here.
The aesthetic based on reclaiming the joy of eating at home, features a bold and fun brand marque crafted using hand rendered, irregular spacing and heart and animation details to inject personality and fun akin to the look and feel of takeaway delivery channels.
Flavour is brought to life through a vibrant variant led colour palette, loose placement of abstract shapes and food quality through that ‘just digging in’ moment photography.
A playful and accessible tone of voice introduces delicious dishes and puts the family sharing occasion front and centre.
The aesthetic based on reclaiming the joy of eating at home, features a bold and fun brand marque crafted using hand rendered, irregular spacing and heart and animation details to inject personality and fun akin to the look and feel of takeaway delivery channels.
Flavour is brought to life through a vibrant variant led colour palette, loose placement of abstract shapes and food quality through that ‘just digging in’ moment photography.
A playful and accessible tone of voice introduces delicious dishes and puts the family sharing occasion front and centre.
The aesthetic based on reclaiming the joy of eating at home, features a bold and fun brand marque crafted using hand rendered, irregular spacing and heart and animation details to inject personality and fun akin to the look and feel of takeaway delivery channels.
Flavour is brought to life through a vibrant variant led colour palette, loose placement of abstract shapes and food quality through that ‘just digging in’ moment photography.
A playful and accessible tone of voice introduces delicious dishes and puts the family sharing occasion front and centre.