To create a visual style for menus and printed collateral to support the opening of Vietshack’s new Ancoats restaurant.
As big Vietshack fans, we drew on the cool, laid back vibe of owners Leo and Nelson as inspiration for the creative. A series of illustrations were crafted to bring their personalities to the fore and a combination of distressed edges and broken typography were used to reflect the street-food, casual dining experience.
The restaurant has been a huge success since its launch with people queuing out of the door to grab a table. It’s universally complimented on the overall experience in terms of vibe and food, gaining 4.5 / 5 stars on Trip Advisor.