Asda asked us to help deliver a better performing entry level range, to capture shoppers looking for their favourite well priced varietal. Now award winning and 11 wines strong, we gave it a name and bold graphic style to communicate great quality and value in every drop! Each wine features an ode to the grape and bespoke colourway to help you pick the perfect style!
A clean and elegant solution for a range of entry level German wines. using Fraktur handcrafted typography and unique Germanic heraldry, the range has seen an upturn in sales.