Greenall’s Gin
Packaging Design / Illustration / Photography / Digital / Guidelines
The Original British Gin.
From Classic Gin to Firm Flavour Favourites.
As a long-standing client, we’ve had the pleasure of working with the Greenall’s team on everything from global packaging design, events, merchandise and gifting to content creation and new campaign creative.
Tasked with revamping the Original London Dry gin label, we revisited the brand’s heritage to inject more ‘Britishness’ and in our role as brand guardians, we developed the Greenall’s style guide.
The final guide included packaging and marketing campaign assets, advising the brand team on usage and rules to maintain consistency across every touch point.
Capitalising on the flavoured gin trend, Greenall’s tasked us with unlocking revenues in fruit-forward gins. Starting with Blueberry and Wildberry and adding 4 more new flavours for both the UK and international markets and limited seasonal editions in bottle and RTDs.
“White Rabbit were very much part of the team during my time at Quintessential Brands. I could rely on them for positive, fast paced, excellent value creative design and strategy to support every facet of my brand plans. They were instrumental to the growth of the brand during this time.”
Stacey Kong
Greenall’s Global Marketing Manager at G&J Distillers