Educating and empowering home mixologists, one box at a time.
In the midst of lockdown, we worked with a group of drinks industry entrepreneurs looking to break into the home cocktail subscription box market.
Our task was to build the Stir-Up brand from scratch. From cementing the brand vision and positioning through to its full visual identity, we considered each touch point to ensure everything worked in harmony
Due to covid restrictions, we held a remote brand workshop session to help the board to clarify their positioning, define their values and develop their tone of voice.
The output from the workshop was a full brand framework document to act as a North Star for all brand communications.
The branding was designed to be simple and impactful to reflect the brands approach to cocktail making. Demystifying the art of mixology and empowering subscribers by building their knowledge month by month.
We styled the photography in-line with the modern, clean identity to highlight the simplicity of each cocktail in a way that was both aspirational and instagrammable. We also created videography for YouTube and curated instagram content as part of the brief to ensure consistency and aid brand recall.
The brand launched with a bang – securing column inches in Esquire, GQ, Vanity Fair and Grazia to name a few and was also featured on This Morning.
This attracted corporate orders from the teams at L’Oreal, Jimmy Choo and Amazon among others.