Brand Creation / Packaging / Marketing / POS
Authentic Mexican flavour at the ready.
Tasked with creating a stand-out tactical brand to attract younger audiences to the ready meal fixture. We worked in collaboration with the team at Oscar Mayer to create a range of familiar Mexican favourites.
Drawing inspiration from the streets of Mexico and poster art of the country, our designs centred around a bold typographic style and funky Sugar Skull illustration. This, combined with a vibrant colour pallet, was used to disrupt retailer shelves and draw attention to the range.
Photography of each dish was shot against contrasting colours to enhance stand out on side-of-pack and entice shoppers from the part of pack they would see first on the fixture.
The playful brand name, translating to ‘Crazy Bar’ reflects the food’s full-on Flavour and vibrant spirit.
“Speed to market was key, White Rabbit helped us delivered the new range from concept to Sainsbury’s shelves in just 8 weeks, without compromising quality and creating a powerful brand strategy to help us deliver this exciting proposition.
The end results speak for themselves, with the launch range attracting new shoppers to the category and range extensions already in development.”
Group Marketing & Innovation Director – Oscar Mayer