The Limehouse Brand had great tasting gins with excellent reviews, but feedback from Tesco was that its design was dated, busy and wasn’t communicating flavour profiles well.
Tasked with re-invigorating the design, we focussed on injecting taste cues, improving the hierarchy of info and ensuring its original brand identity and craft credentials were respected to be recognisable to shoppers.
Our new botanical watercolour illustrations, created in-house, depict the fruit combinations in a more delicate and natural way. Flavour descriptors were pulled out in a coloured panel and locked up with all the gin’s important handcrafted credentials.
We reimagined the church in a modernised style and scaled it down in size as its relevance didn’t justify the space it occupied. We also introduced a cleaner, more premium word marque to evoke quality and act as a seal of approval, alongside the provenance of our new ‘of East London’ strapline.
“Tesco were delighted with the redesign and relisted the range, adding a new orange and mango SKU and limited edition apple and cinnamon to the mix too. The PR photography brought to life our serves with beautiful shots and really helped us build the brand’s online presence.”