How To Avoid Packaging Calamities

The design of packaging can be seen as an afterthought, since it is a disposable element of the product. Find out why this could be detrimental on the blog now.

Should You Rebrand For Christmas?

Some products have capitalised on the marketing potential of Christmas so much, their brands are now synonymous with the festive season – from Coca Cola to Baileys. Therefore, it can be tempting to revamp your packaging, logo and slogan in time for the holiday to capture the Yuletide audience. However, before changing your entire identity, […]

What Is The Most Important Part Of A Brand?

One of the most common questions a branding and design agency is likely to be asked is of the many elements that make up a brand identity, which part is the most important and should have the most time spent on it?